Enhancing users’ homes through a video chat platform

Overview

  • Sprint duration: 2 weeks
  • Brief type: Concept
  • Deliverables: High-fidelity prototype and project presentation
  • Tools used: Miro, Trello and Figma
  • Team: 4
  • My role: Facilitator - organising the team’s schedule and ensuring we stayed on track with deliverables
  • My contribution: User interviews, augmented reality feature from mid to hi-fi, visual design and usability tests
Meet the team

Brief

  • Enabling users to browse and choose designers
  • Allowing designers to recommend products
  • The service must not feel like a sales channel

Context

Outcome

Watch a walk through of our final solution

Discover: Learning about users through research

Insights survey

4 key insights from our user survey.

User interviews

What we wanted to learn from users
Our affinity map. Each colour note represents a different user.
  • Users value interior aesthetic more now due to increased time at home
  • Users want inspiration and teaching about interior design
  • Some users know their style but still welcome style advice
  • Other users don’t have much confidence when it comes to interior design
  • Users perceive interior design advice to be expensive

Competitive research

Feature comparison table

Define Phase: Defining users’ core challenges

User persona

Our persona helps us empathise with the end user

Empathy map

Empathy map to help us understand James’s feelings

Problem Statement

Develop Phase: Ideating possible solutions

Design Studio

Our design studio conducted via Zoom. We also used Miro for feedback.
  • How might we help James get good design advice via video?
  • How might we give James confidence in a virtual design service?

Feature Prioritisation

Highlighted in red are the features we prioritised

The solution

  • Choice of designer allowing James to select an expert who matches his style
  • Style board (like a mood board) so designers can learn about James’s needs before the call and make recommendations
  • Augmented reality product recommendations to allow James to preview items in his living room before purchase aiding his decision making process
  • Measurement tool to give James confidence that products will fit in his space

User flow

  • Booking an appointment
  • Preparing for his video call (by creating a style board and measuring his room)
  • Carrying out the video call (this includes using the augmented reality feature)
User flow 1: Booking an appointment
User flow 2: Preparing for your appointment
User flow 3: Video call

Wireframes

Iterations

Homepage

Low, mid and hi-fidelity versions of our homepage

Video call screens

Mid-fidelity video call screens
Hi-fidelity video call screens

Deliver Phase: Refining a solution that works

Prototype

  • Onboarding screens: introducing the user to the service
  • Booking process: ability to book specific designer, time and date
  • Video call checklist: including functionality to create a style board and measure the room before the call
  • Video call features: including collapsible menu, augmented reality product recommendations and product favourites
Watch a walk through of our final solution

Key Learnings

  • Teamwork makes the dream work: 4 heads definitely make for more ambitious work! I felt proud that as a team we explored and delivered some fancy features for this app.
  • Less is more: When designing our video call screens we crammed in lots of features. This confused the user. I learnt that it’s better to start off with fewer features that users can understand before developing more.

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I am a UX designer who believes in crafting seamless experiences, through research and creative problem solving, which keep users coming back for more.

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Katie Chase

Katie Chase

I am a UX designer who believes in crafting seamless experiences, through research and creative problem solving, which keep users coming back for more.

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